JOIN THE CLUB

ENROLL NOW IN THE COLLECTIVE BEAT

And gain access to our brand new 2025 exclusive gear!

INTRODUCING

FALL CYCLING

Warm up in our coolest cold weather prints now...

INTRODUCING

THE FALL RUN COLLECTION

INTRODUCING

WABI SABI

A print that's perfectly imperfect...

BECAUSE BRIGHTER IS BETTER

Shop our Cali Cycling Collection...

Wearing Our Heart On Our Sleeve(s)

Coeur makes clothing that is so insanely comfortable and effortlessly chic, you can focus on your training and racing without fussing with your gear. We work hard so that you can play hard.

LAYER UP

This time of year, the weather is always changing. Be sure you are ready for whatever Mother Nature throws your way. Choose from our base layers, arm warmers, neck gaiters etc. Mix up solids and prints or play it matchy-matchy. Either way, we've got you covered.

GO FASTER

The Zele Collection is made with cutting-edge dimpled Italian fabric, giving you an impressive aerodynamic advantage. Gain free speed with strategically placed aero panels while still enjoying Coeur's legendary comfort and functionality.

From the people
From the people
"Wow...and I mean WOW...this pair of tri shorts is AMAZING! LOVE LOVE LOVE. Thank you for such a GREAT product, and the BEST customer service EVER!!
— Linda T.