Coeur Sports: Where Heart Meets Hustle

Welcome to Coeur Sports, where endurance meets elegance and sweat is just another word for sparkle. We’re more than just a brand—we’re a movement of women redefining what it means to train, race, and live life to the fullest. At Coeur, we believe that your gear should work as hard as you do, whether you're crushing a triathlon, logging endless miles on the bike, or running your heart out.

Our clothing is engineered with one mission: to keep you comfortable and performing at your best, all while looking effortlessly chic. Think buttery-soft fabrics, thoughtfully placed seams (goodbye chafing!), and designs that marry form and function in perfect harmony. With a clean, classic aesthetic that never tries too hard, Coeur Sports is your partner in crime.

Our Mission
At Coeur Sports, we believe that "heart" isn't just a word—it's a way of life. Coeur is the French word for heart, and it's also the root of the word "courage."  In endurance sports, heart and courage are basically the secret sauce that gets you out of bed for those 5 a.m. workouts when even the sun is hitting the snooze button. Heart is what makes you think, "Sure, I’ll do one more hill repeat," when your brain is like, "Are you serious right now?"
We proudly wear our heart on our sleeves—literally and figuratively. It’s the driving force behind everything we do, from our designs to our community. Heart and courage are infused into every thread of our collections and every mile we run, bike, or swim.
Speed, Style, and Performance
At Coeur, we say you can have it all. And our mission? To make women’s triathlon, cycling, running, and swim gear that feels like a second skin, looks like it belongs on a runway, and performs like a superhero cape (minus the awkward flapping). But let’s talk about the real MVP: our revolutionary seamless chamois. This isn’t just any chamois—this is the holy grail of comfort. We ditched the seams (and the chafing that comes with them) and created a buttery-soft, barely-there chamois. It's like sitting on a cushion of happiness while you conquer the toughest courses. You're welcome.
Whether you’re gunning for a PR or just trying to make it through your workout without losing your sanity, you deserve the most comfortable gear out there. Every stitch of our tri suits, cycling kits, swimsuits, and running gear is designed with you—the unstoppable woman endurance athlete—in mind.
What We Stand For
Our community is the heart of Coeur. We’re proud to support and connect women who inspire us every day with their resilience, kindness, and unrelenting drive. Whether you're a seasoned pro or just starting your endurance journey, there’s a place for you here. Together, we’re building something bigger than ourselves—a sisterhood fueled by shared passion, mutual encouragement, and an unwavering belief in what’s possible.
So, if you’re ready to sweat smarter, dream bigger, and maybe even make a few new friends along the way, welcome to Coeur Sports. We’re thrilled to have you join the adventure. Let’s chase those finish lines together—and look amazing doing it.