The Latest @ Coeur
Grams, shoots and random musings...what we've been up to recently
It’s been a busy couple of weeks at Coeur and we wouldn’t have it any other way. To the extent that it is interesting, here’s what we have been up to.
Hey…I’ll take a gram. Not that! Instagram. If you haven’t checked it out lately, hop over to the Coeur Instagram site (instagram.com/coeursports). Andrea is one of our Ambassadors and she has taken over management of the site. Andrea has an amazing eye and her talent comes through in the pictures she takes.
IMAZ Coeur-se review
Course Review – Ironman Arizona
Ironman Arizona (“IMAZ”) has a unique place on the Ironman Circuit. It was originally an early season race that was held in April. Despite the flat’ish terrain, it was an absolute terror. Temperatures frequently soared into the high 90’s, winds howled and sand storms of haboob caliber were known to rise up on the Beeline highway.
Mercifully, the organizers moved the date to November and now it is a race of a different flavor. Rather than a sand encrusted death march, it now viewed as a great venue for your first assault on the distance or an opportunity to set a new PR.
But don’t for a minute think it is easy. It is still an Ironman and 140.6 miles is a long ways even in a car!
So with that as a backdrop, let us give you our thoughts on the course. By the way, we have a few semi-secret tips that we can share. Shoot us a note at info@coeursports.com and put IMAZ tips in the title. We’ll be glad to send them your way.
The Swim
Heart and Courage at Ironman Hawaii
So, why does that matter? To answer that question, we’ll have to go back a couple of months.
Coeur's Kona Race Report Part I
Laura Sophiea & The Duffield Twins
2013 Race Re-cap Ironman Kona #23!!
I have to say that Kona 2013 showed me that I truly love my life's journey through this sport of triathlons and I was truly blessed to be on the starting line in Kona for #23!
One Coeur-ageous Athlete
We looked over to our left and happened to see one of the Challenged Athlete Foundation ("CAF") competitors in her race chair. She was a petite woman and was at a dead stop about halfway up a hill. For the most part no one was watching and it was apparent that her arms were about to give out. Before I go on to tell the rest of this, I have to just say that I have re-written this next section twice and I just can't find the words to convey how incredible, inspiring, emotional and moving we found this to be.
Talking Kona with Kristin Schwieger
Woohoo! HAPPY BIRTHDAY! Coeur: What's your bib number?
Talking Kona with Laura Sophiea
Laura Sophiea is getting ready to compete in tomorrow's Ironman World Championships! We thought it would be fun to ask her a few questions leading up to the race!
Coeur: How many times have you raced in Kona?
Laura: I have raced 22 times beginning in 1987, this is #23 for me! I have 8 AG wins, and currently well at least until Sat. 2 AG records in Kona.
Coeur Shares Thoughts on Conscious Capitalism
Excerpt from First Coeur Team Meeting....
“What else? What else do we need to define in terms of what we stand for?”
“Well…I think that one of our guiding principles has to be that we associate with & support people courageous enough to have a strong moral compass...that do the right thing. I think that is inspiring. In other words, let’s build a team that not only has amazing technical skills but are the type of people even kids look up to. Kids have such a good B.S. detector! They have to be someone others can respect and really get along with. Our brand begins with us.”
“Kind of like Google’s “Do no evil” policy.”
“Exactly!”
“What else? What about giving back?”
“Challenged Athletes Foundation. We definitely want to support CAF. Talk about athletes with heart. And Courage.”
“Absolutely! One percent of sales. Done.”
