The Latest @ Coeur
Heart and Courage at Ironman Hawaii
So, why does that matter? To answer that question, we’ll have to go back a couple of months.
One Coeur-ageous Athlete
We looked over to our left and happened to see one of the Challenged Athlete Foundation ("CAF") competitors in her race chair. She was a petite woman and was at a dead stop about halfway up a hill. For the most part no one was watching and it was apparent that her arms were about to give out. Before I go on to tell the rest of this, I have to just say that I have re-written this next section twice and I just can't find the words to convey how incredible, inspiring, emotional and moving we found this to be.
A report from Kona FAN-tastic
A well written account of Kona from the perspective of an Iron Fan!
Days before the Kona race, we all went to see the practice swim and laughed our heads off at the UNDERPANTS RUN.
Day of the race, we all got up at 4AM to go with them to registration. I don’t know if we were support team, entourage or both….but we were there as a functioning unit. Communication was key - between both moms, and dad and brother/brother-in-law and phone calls to those left on the mainland to report “she’s out of the water”; “he had a great transition time”; “just saw her on the bike – she looks great”…..communication was as streamlined and tight and concise as any military unit on a mission.
Coeur Shares Thoughts on Conscious Capitalism
Excerpt from First Coeur Team Meeting....
“What else? What else do we need to define in terms of what we stand for?”
“Well…I think that one of our guiding principles has to be that we associate with & support people courageous enough to have a strong moral compass...that do the right thing. I think that is inspiring. In other words, let’s build a team that not only has amazing technical skills but are the type of people even kids look up to. Kids have such a good B.S. detector! They have to be someone others can respect and really get along with. Our brand begins with us.”
“Kind of like Google’s “Do no evil” policy.”
“Exactly!”
“What else? What about giving back?”
“Challenged Athletes Foundation. We definitely want to support CAF. Talk about athletes with heart. And Courage.”
“Absolutely! One percent of sales. Done.”
