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Coeur Shares Thoughts on Conscious Capitalism
Excerpt from First Coeur Team Meeting....
“What else? What else do we need to define in terms of what we stand for?”
“Well…I think that one of our guiding principles has to be that we associate with & support people courageous enough to have a strong moral compass...that do the right thing. I think that is inspiring. In other words, let’s build a team that not only has amazing technical skills but are the type of people even kids look up to. Kids have such a good B.S. detector! They have to be someone others can respect and really get along with. Our brand begins with us.”
“Kind of like Google’s “Do no evil” policy.”
“Exactly!”
“What else? What about giving back?”
“Challenged Athletes Foundation. We definitely want to support CAF. Talk about athletes with heart. And Courage.”
“Absolutely! One percent of sales. Done.”